Why IMAX 70mm Isn't Hollywood's Silver Bullet
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The Odyssey is getting major love, but one Los Angeles Times critic is calling out the film industry's obsession with premium formats as a cure-all for what ails cinema. Sure, IMAX 70mm looks absolutely stunning on the big screen, but the real issue? It's not about the technology - it's about the storytelling and experiences audiences actually crave.
Movies & FilmLos Angeles Times
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